What is a Recession, Examples, Impacts, Benefits www.thebalance.com/what-is-a-recession

Although the United States is not currently in a recession, being able to consider how a company might handle such a downturn is a good thing. Smart business owners and managers watch the indicators and prepare for multiple eventualities. It's like the Boy Scout motto, "Be Prepared."

This section includes links to understanding how a recession is defined and measured. But, the primary emphasis is on what companies can do to minimize the negative impacts of a downturn. Forethought and vigilance are important. Having multiple strategies designed to cope with various scenarios can make a tremendous difference in the survival and prospering of a business.

Creating "What if" scenarios can be done without abandoning your current priorities. It is simply a matter of "Being Prepared."